This concept was produced by team member Dustin Craigo:
"This idea, unfortunately, didn’t come from my love of the book (or movie) called the “Godfather.”
This design is a representation of unwavering passion. When we become passionate about something, we make it our craft. We make it something that will forever be linked to us.
If it connects in anyway to the pop culture phenomenon... it would be the story of doing what must be done, not worrying about the risk, and always representing the family unit.
Squats have been a passion of mine. They dug me out of a bad place and became a metaphor for my life. No matter what weighs me down, I’ll still stand. Whether it’s in the rankings, on the platform, and even in the hospital, I’ve left no doubts that this is my passion. This is my craft.
I show them something that they can’t deny. I give them something they can’t refuse.
It’s not about lifting, fitness, health, etc.
It’s about personal ambition and letting the World know this is what I was born to do. This is my birthright. I’m the Squatfather."
Squatfather Tee Features:
Lightweight - 4.3 ounces
Tagless - no annoying itching
60% combed ringspun cotton/40% polyester jersey
1x1 baby rib-knit set-in collar
The front design features a look-a-like Godfather logo, featuring a spider with its web instead of the hand & marionette strings.
Sleeve prints feature the Woven Strength logo & the WeArePR logos
Back design features the phrase "Give Them a Depth They Cannot Refuse"