The Mission Of WeArePR Clothing

So I’ve been spending a lot of time thinking about why I’m actually running this brand, trying to really formulate exactly what I am trying to accomplish in life. Here’s where my thoughts have led me in this season of life:

My Mission With WeArePR Clothing

Here’s the quick & dirty, I want to make this world a better place when I leave it than when I entered. Honestly, that’s super surface level so let me break it down. This whole line is an experiment. What if I am able to build a machine that goes against what every business book tells you & put the focus on people? What if instead of making money the number one goal, the number one goal becomes creating a foundation for others? The ultimate goal is to create a case study that shows exactly how I built this, a blueprint if you will, for others to follow. Granted I have no idea if that is going to work but that is what I am setting myself up for.

The flip side of this is the business has to be successful at a large level to create that kind of impact (let’s not forget that this goal isn’t going to happen if it doesn’t have large scale traction). The fact of the matter is, in order to change lives, this has to generate some real revenue, it can’t just be this Mother Teresa entity. That’s why this winning brand has to be a winning business as well as a platform for others.

I’m still in the foundational years of this master plan. Look at what I have been doing over the past years and you’ll see it is all intentional. The part that makes it hard for other people to see this is the fact that I know I still have 14 more years of foundational work.

Let that sink in. This is not a short-term project; this is here for the long haul.

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